A collection of ideas, products and experiences I’ve shaped along the way.
Innovation needs more than just a pretty design. As a Senior UX/UI Designer & User Experience Lead, I turn ambitious ideas into digital products that actually work: for users, businesses and the teams building them.
I work across strategy, design and technology, connecting different perspectives and creating clarity where things get complex. Because great experiences don’t happen in isolation. They happen when people, systems and goals move in the same direction.
01 Porsche holding
A cross-brand marketplace for immediately available vehicles, shaped through research, collaborative testing and delivery for five Volkswagen Group brands.
02 Porsche holding
A scalable e-commerce framework designed to feel unified at its core and on-brand at every customer touchpoint.
03 Porsche holding
A shared design-system ecosystem and operating model that aligns design and development across Porsche Holding brands, products and customer journeys.
04 Gronda
A rewards system that gives creator chefs meaningful recognition and strengthens a valuable global community of culinary professionals and food lovers.
05 Gronda
A purposefully designed entry experience that brings Gronda’s core features to the surface before sign-up, turning a previously passive screen into a compelling preview of the app.
06 Gronda
A celebratory motion graphic created for Gronda's one-million-user milestone—designed to turn a major community achievement into an energetic social moment.
07 Gronda
A card-based discovery experience that helps Gronda members understand trending creators at a glance and follow relevant people with less friction.
08 Identity Design
A curated selection of logo and identity explorations created across independent visual-design projects.
09 Web Design
A welcoming website concept for a local Turkish supermarket, bringing its story, promotions, career opportunities and practical information into one clear digital home.
User Experience Lead
© 2026 Esma Ölmez